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Toys ‘R’ Us resurrected? Company may open stores in the U.S. in 2019

June 22, 2019

After almost one year of having shut down its U.S. operations, what remains of Toys “R” Us is set to return this holiday season by opening about half a dozen stores in the U.S. as well as open an e-commerce site, according to sources familiar with the matter.

According to the sources, CEO of Tru Kids Inc. Richard Barry, who is a former Toys “R” Us executive, has been pitching his vision to bring back to store to toymakers at an industry conference this week.

The returning stores are set to be around 10,000 square feet, which is about a third of the size of the original stores. The locations are also set to have additional experiences such as play areas for children coming to shop. Plans have been made to minimize startup costs by consigning inventory so that toymakers ship their products to the stores and only get paid once the toys are sold.

According to a spokesperson for Tru Kids Inc., the company isn’t ready to publicly share details on its U.S. plans.

Isaac Larian, CEO of MGA Entertainment, has said that he’s on board with sell products to Toys “R” Us, if they were to return. He said he has been pitched a plan. MGA Entertainment Inc. owns properties such as Little Tikes, L.O.L. Surprise! and Bratz.

– MK. II

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